J Balvin, Future, Ella Mai, Marshmello x Google
Sights of Sound was a US touring immersive experience that invited visitors to step into the worlds of four music artists— J Balvin, Future, Marshmello, and Ella Mai—using Google’s Pixel 3.
Laura directed and designed the entire branding system. She created illustration artwork specifically commissioned for the experience. Laura creative directed the experiential design of the installation and its four rooms collaborating with the Google team, De-Yan experiential design studio and YouTube Music.
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To speak to the music-savvy, a modular and cohesive design system was created to encompass all the different visual aesthetics inspired by the actual product, Google Pixel 3 featuring the new Google Lens.
The installation and event toured Los Angeles, Atlanta, San Francisco, Austin, and Miami for Art Basel Miami.
Experiential Brand Identity Art Direction & Design Commissioned Artwork Animation films Campaign Branding collateral
