Creative direction and design language for the Google Pixel 4 worldwide campaign launch.
The design system inspired by the Bauhaus school’s elegant modernism, speaks to Pixel 4 and its playful simplicity.
Print and digital billboards were all over the cities of New York, Chicago, San Francisco, Los Angeles, London and Sydney, among others. The identity was brought to life in all brand collaterals, a pop-up experience that took place at Times Square in NYC and an event for influencers on a VIP bus. Laura also creative directed and designed VIP special edition phone cases, bomber jackets, a Pixel 4 dimensional installation and animation films.
Awards: Graphis Platinum, Advertising Annual.
Google Pixel 4
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The mission was to do something different that only Google could do. The Google Way is all about simplicity, ease of use, seamless integration of hardware and software, and of course, the Google primaries.
A color palette for the product launch added pink into the Google primaries to bring sophistication and elegance. The identity combines these colors and reductive shapes creating beautiful Bauhaus inspired patterns with product photography. A playful and unique to Google visual world to celebrate their new phone Pixel 4.
Identity Art Direction Animation Campaign Branding collateral
