The 'Nature is Speaking' 360° campaign for Conservation International delivers a powerful reminder that nature doesn't need people, but people need nature. The campaign featured the voices of celebrities like Harrison Ford, Penélope Cruz, Edward Norton, Lupita Nyong'o, Liam Neeson, and Robert Redford, among others.
Awards: Bronze Clio Award and Gold Cannes Lion.
Conservation International
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This project was led by Lee Clow, a close friend of Steve Jobs and an advertising legend. Collaborating closely with him, Niubó and team created eight films that gave nature a voice, featuring vocal performances by celebrities such as Harrison Ford, Julia Roberts, Edward Norton, Robert Redford, Liam Neeson, Lupita Nyong'o, and Penélope Cruz.
The campaign launch was approached as if it were a major film release, with a manifesto that spoke directly from nature’s voice.
Art Direction Film Campaign Social Activation
